Welcome to the Heart of Medford.

Our goal is to create synergy among the residents of downtown Medford to make it a better place for businesses, shoppers, and visitors.

Mission Statement:

The Heart of Medford exists to promote a cooperative business environment in downtown Medford as a regional center, working together to enhance, support and advocate for businesses in the downtown area. In other words, the HMA has two primary goals: increase participation and cooperation of businesses in the downtown area and bring foot traffic back to the district.

If you are a retailer, please join us for our monthly meetings and learn how you can help make downtown a better place for all!

If you are a customer, please see our list of events to see how you can enjoy downtown. We appreciate your continued support of our downtown merchants.

Why is Downtown important?

1. Downtown is more than a shopping center. It is a prominent employment center. Think about all the businesses, governmental and professional services that are hanging out down here. And the Craterian, the Art Galleries, the Schools, the Library....... and the list goes on and on

2. Downtown serves as an incubator for new businesses; they are the successes of tomorrow. It is a very valuable function.

3. Most businesses are independently owned. Regardless of your politics, it is important to support local families who support local schools, who support - well you get the picture. The profits stay in town.

4. Downtown is how a community sees itself - and that is huge for business retention and recruitment. Who are we and what do we stand for? Everyone acknowledges that we have a sweet looking downtown. All we have to do is use it!

5. The downtown is a significant portion of the community's tax base. What happens to our City if we go downhill?

6. There are unique shopping and service opportunities here.

7., We are the historic core of Medford. Who knows we are a historic district? Our buildings are historically significant - and we need to tell those stories!

8. Downtown represents millions of dollars of private and public investment. MURA does what it can - and our infrastructure is there to prove it. Why would we want to waste it?

9. Downtown needs to be a tourist draw. We are hosting a poker run here for the Mustang Club! There are many more events like that out there that make downtowns interesting places.

10. We are a government center. It's a one-stop shop for governmental services. And we
all need them.

Mostly Medford is all about us. It has a story to tell. It is a symbol of shared experiences, common memory, and the challenges throughout the years - it's the wrinkles and the botox. We are at the Heart of it.